• Dr Marisa

The Importance of 'Why'


As with every new year there’s a lot of “NEW” for organisations and individuals - new schools, new gyms, new renovations, new Internet provider, and so the list continues. And this means a lot of NEW information that can be used to manage and build your business.


Take 5 minutes and ask your new customers and clients: Why?

Why did you change schools for your child?

Why did you decide to come to our gym?

Why did you decide to do business with us?


Taking the time to ask ‘Why’ will provide you with invaluable insights that can:

1. Help you to build rapport with your new customers and clients.

2. Improve the relationship with existing customers and clients.

3. Be used to market for new clients and customers.


Why ask ‘why’ - why not?

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