• Dr Marisa

There’s More Than One Way To Innovate – So What Is Your Business Waiting For?

The Ten Types of Innovation® framework (Doblin, 1998)


Businesses are constantly reminded of the need to “innovate” to remain competitive and relevant in today’s environment. But what are some ways, apart from new products, that businesses can explore to unleash their creativity and innovate in a meaningful way?


The Ten Types of Innovation® framework developed by Jay Doblin (see https://doblin.com/ten-types), is a great guide for organisations to identify opportunities to innovate with impact – viable, feasible and desirable innovations beyond new product development.


A great starting point for a business not afraid of taking risks, maybe initially failing, but ultimately committed to doing things better!


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